Modern wellness, rooted in tradition, backed by science.
SESA launches this summer — a black sesame crunch built for women who want real nourishment that actually tastes good. Eight real ingredients, nothing hidden. Grounded in an ingredient generations of East Asian families have quietly relied on for strength, balance, and vitality.
What founding members get
— First access on launch day. Before SESA goes public, you get the link to order
— 15% off your first order. A thank-you for trusting an early-stage brand and being part of the first 500.
— Behind-the-scenes notes from the founder. Formulation decisions, taste tests, retailer conversations, the honest reality of building a CPG brand alone.
From Wendy
I'm Wendy Zhang. PhD in Food Science. MBA. A decade in R&D, consulting, and corporate strategy at large CPG companies.
I left to build SESA because black sesame — the ingredient my culture has relied on for nourishment and longevity for generations — was almost nowhere in modern Western wellness. I used it myself. I knew the science behind it. And I couldn't find a single product that did it justice.
SESA is my answer. Eight real ingredients. Built to be eaten every day. Mineral-dense, genuinely delicious, and rooted in something real.
If that resonates — I'd love to have you on the list.
